UNDERSTAND WHAT OFFSETTING CAN — AND CAN’T — DO FOR YOUR STRATEGY
Carbon offset strategies and market trends
Offsetting is one of the most visible — and most debated — aspects of climate action. While carbon credits can play a role in reaching net zero, their use requires a clear strategy and a solid understanding of the market.
IMS helps you build a grounded, transparent approach to offsetting: one that reflects your emissions profile, your organisational goals, and the fast-evolving landscape of offset standards, prices, and expectations.
CLARIFY YOUR POSITION
Know when — and how — offsetting makes sense
Offsetting isn’t a shortcut. It’s a complementary tool — best used when direct emissions reductions have already been prioritised.
IMS helps you define when offsets are appropriate, and how they fit within your broader carbon strategy. Together, we ensure that your position is consistent, defensible, and aligned with stakeholder expectations.
CHOOSE CREDIBLE CREDITS
Navigate the offsetting market with confidence
The offsetting market is complex. Prices vary. Standards evolve. And not all projects deliver the same impact. IMS guides you through the key mechanisms (like VCM and compliance markets), helping you assess credit quality and avoid reputational pitfalls. From nature-based solutions to emerging carbon removal technologies, we help you make informed, ethical choices.
COMMUNICATE TRANSPARENTLY
Avoid greenwashing and build trust
Offsetting claims can quickly backfire if they’re vague or overstated. We support your teams in crafting clear disclosures and public statements around carbon neutrality, net zero, and offset usage.
Whether for annual reports, ESG ratings, or customer communication, IMS makes sure your offset narrative is accurate, transparent, and proportional.
COMMUNICATE TRANSPARENTLY
Avoid greenwashing and build trust
MACC CURVE FOR EMISSIONS REDUCTION
Visualise where offsets fit in the bigger picture
A marginal abatement cost curve (MACC) helps you identify, prioritise, and cost emissions reduction measures — before turning to offsets.
IMS helps you model your internal abatement potential and build a coherent, financially sound carbon management strategy.
Why choose IMS for your ESG Strategy?
Proven expertise
With decades of experience, we’ve helped clients achieve Leadership status in their CDP submissions and improve their ESG ratings.
Tailored Solutions
From initial strategy development to final reporting, we offer end-to-end support tailored to your industry and goals.
Actionable Insights
Our tools and methodologies deliver clear, actionable recommendations that drive real-world results.
Get in touch
Got a sustainability puzzle keeping you up at night? A regulation headache? A bold vision that needs wings? Let’s chat. No sales pitch, no jargon – just real talk with people who care as much as you do.