Find out more about how we can help with your communication...
Sustainability is a major business driver. Investment in sustainability should go beyond the report, moving to how it should be embedded into both internal and external communications to drive education, understanding and empowerment by both staff and customers.
There are lots of great examples of leading sector companies that do this and here at IMS we continue to work with our clients to embed sustainability into the organisation. A well planned communications program provides the opportunity to show stakeholders that their needs have been understood, creating a continued dialogue builds loyalty as well as encourages customers, supplier and employees to work harder to deliver and meet aspirational objectives.
Our specialists work with clients to develop relevant messages and deliver these using the most suitable communications channels, both traditional and online, to reach the desired audience. Our particular strength is in online communication programmes; from developing an online case study engine to demonstrate your sustainability credentials to producing an interactive online report, we can help you develop and deliver compelling messaging using innovative online channels.
Online news and intelligence channels
IMS Consulting offers a range of media relations, news gathering and copywriting services to deliver targeted messaging through online and traditional media. Key information and intelligence on your organisation, the sectors you operate within and news items important to your operations can be produced by the IMS team. This news is then delivered via a dedicated website and distribution channels, including RSS feeds and social media. Traffic is tracked and analysed in detail, providing an accurate picture of what information is important to your stakeholders.
Our experts provide a range of services including strategic communications planning, creative and proactive media relations, copywriting (brochures, newsletters and e-newsletters, by-lined articles), digital communications, design and major product launches to communicate your sustainability credentials to your key media audiences.
Internal and external communications programmes
IMS Consulting employs experienced writers and public relations consultants with the expertise to develop and deliver effective communications programmes to an organisation’s key stakeholders. Whoever the audience, our specialists are able to develop messaging and use the most suitable communications channels, both traditional and online, to reach them.
Consulting with and informing your internal audiences, in particular, on sustainability are crucial if your organisation is to present a strong and consistent sustainability message externally. IMS Consulting delivers this employee knowledge and buy-in using a communications programme of targeted messaging, articles, data and case studies to deliver the right information to the right internal audiences through the right delivery channels.
Online case study engines
Building up an evidence bank of sustainability best practice is an important part of ongoing stakeholder communications. An IMS Consulting case study engine provides a dynamically updated resource library of case studies that can be easily navigated, filtered and viewed using a variety of search options. In its most advanced form, the engine uses an interactive multimedia platform to deliver video clips, project information, HTML case studies and PDFs.
Sustainability and CR reporting
- Online and hard copy reporting
- Integrated and stand-alone reporting
- Third-party assessed and referenced
- Complete research, copywriting, design and production service
IMS Consulting provides a complete reporting service, from gathering initial stakeholder views through to GRI indexing. Our reports are appreciated by clients for their clarity, design and quality. Feedback from readers can be measured using StakeholderTALK™ tools, enabling future reports to be refined and improved according to stakeholders’ comments.